On May 20th, 2023, I visited the sleep tech startup Asleep Booth at CES2023, the world's largest home appliance exhibition, and had various discussions with Asleep CEO Dong-heon Lee and Professor Stanley Liu of the Stanford School of Medicine. Stanley, who is also an otolaryngologist like me, shared an interest in technological advancement. As otolaryngologists, we discussed how to advance sleep medicine and how more people can sleep comfortably.